Lululemon Faces of Fitness: Chicago

Client Overview

Client Name

Lululemon

Timeline

2025

Details

THE CHALLENGE

As presenting sponsor of the Faces of Fitness Festival in Chicago (7,500+ attendees), lululemon sought to create an on-site experience that embodied restoration and performance. The goal: drive membership sign-ups, showcase product innovation, and cement lululemon as the go-to lifestyle brand for athletes and fitness enthusiasts.

Scope Of Work

Event Design & Production of the lululemon “R+R Oasis” booth
On-Site Experience Development featuring two activations:
- Cool Down Club: shaded seating, eucalyptus towels, and ice cream giveaways
- All Set, No (More) Sweat: vanity stations with disinfectant mist, sunscreen, and deodorant top-ups, fully relabelled with lululemon branding
Premium Gifting Program with custom sunglasses, portable phone chargers, lululemon shoppers, water bottles, and merch
Staffing & Operations Management across multiple guest touchpoints (product tent, gifting bar, reset tent)
Membership Growth Strategy including incentive gifting and ambassador engagement on-site

The Results

7,500+ Attendees at Faces of Fitness, with the lululemon booth consistently hosting the longest lines all weekend
250 New Membership Sign-Ups per Day, surpassing the original goal of 375 total (achieving 500+ across the two-day festival)
Premium Gifting Strategy (400+ sunglasses, 100 portable chargers, 400 shoppers, lululemon merch) created scarcity and anticipation, driving guests back on day two to ensure they could claim an item
High Guest Satisfaction — vanity stations and branded top-up products (sunscreen, mist, deodorant) were among the most talked-about experiences on-site
Elevated Brand Presence by transforming festival recovery into an immersive lululemon oasis, blending performance, hospitality, and lifestyle

VIEW MEDIA FROM THE EVENET

This successful partnership with Lululemon Faces of Fitness: Chicago was a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.