Lululemon Glow Up (Chicago)

Client Overview

Client Name

Lululemon

Timeline

March 3, 2025

Details

THE CHALLENGE

Partnered with Lululemon Glow Up (Chicago) to deliver a standout experience through strategic planning, creative execution, and community engagement—resulting in measurable impact and lasting brand value.

Scope Of Work

Host event takeover at Studio Three Fulton Market, immersing 320+ attendees in high-intensity workout classes
Design and manage three studio workout experiences: HIIT, Core, and Interval
Coordinate all branding placement across the event space
Manage vendor relationships to ensure smooth event production

The Results

Lululemon engaged Pilar Adams to host the Glow Up event takeover at Studio Three Fulton Market, immersing 320 attendees in high-intensity workout classes across three studios: HIIT, Core, and Interval. The goal was to showcase the new Glow Up apparel collection, designed for optimal training with smoothing support that transcends all your sessions. Pilar Adams coordinated all branding placement, vendor management, event production, and flow to create a seamless experience.

320+ attendees
250,000+ impressions

VIEW MEDIA FROM THE EVENET

This successful partnership with Lululemon Glow Up (Chicago) was a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.