Kotn

Kotn – Summer Retail Programming

Client Overview

Client Name

Timeline

2025

Details

THE CHALLENGE

Kotn wanted to energize its retail footprint across multiple cities during peak summer shopping season. The goal: build community, drive store traffic, and create a seamless link between in-store activations, social content, and partnerships — all while managing execution across Toronto, Montreal, and New York City.

Scope Of Work

Event Production & Execution for multi-city retail activations
Site & Store Management across Ossington (Toronto), Montreal, and NYC
Staffing Oversight for on-site teams and brand partners
Designer Management to create all social and on-site assets, with customization by market
Partnership Management with Maha’s (Toronto), Lulu Épicerie (Montreal), and Ghia (NYC)
Budgeting & Forecasting across three cities
Massive Project Management coordinating between retail, agency, and client teams

The Results

Toronto (Juice Bar Series)
- Weekend 1: 414 orders
- Weekend 2: 507 orders (+22% increase)
- OssFest: 250 orders, record-breaking sales and foot traffic
New York (Ghia Spritz Pop-Up)
- 310 Spritz orders, with gift-with-purchase directly driving incremental in-store sales
Elevated Social Impact through influencer UGC, creator gifting, and integrated campaign assets
Strengthened Community Engagement by turning each store into a gathering space that blended retail, hospitality, and culture

VIEW MEDIA FROM THE EVENET

This successful partnership with Kotn – Summer Retail Programming was a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.