General Motors Canada: Driven by Tomorrow

Client Overview

Client Name

General Motors Canada

Timeline

2025

Details

THE CHALLENGE

Introduce innovation while capturing the spirit and scale of one of Canada’s biggest cultural events.

Scope Of Work

General Motors sought to create its first large-scale Canadian showcase of the EV fleet, maximizing citywide energy in Calgary on the eve of the Calgary Stampede – a moment strategically timed to engage a significant majority of GM’s Canadian market.

Site Location Scouting to secure a venue capable of housing 8 vehicles indoors
Logistics Management for transporting, staging, and displaying the EV fleet
Event Design & Execution for two same-day events: an intimate industry panel discussion and an evening reception
Project Management between client, agency, vendors, and external partners
Talent Recruitment for live musical entertainment (guitarist on-site)
Custom Leather Gift Experience produced on-site as a personalized guest takeaway
Guest Experience Touchpoints including custom name tags for all attendees and visitors
Budgeting, Timeline Development & Workback Management to align stakeholders and deliver on schedule

The Results

8 EVs Successfully Staged Indoors in a complex logistical environment
45 Attendees at the industry panel discussion, featuring thought leadership around the future of mobility
65 Attendees at the evening reception, offering an elevated networking and brand immersion experience
Custom On-Site Leather Experience provided personalized takeaways, reinforcing GM’s craftsmanship and innovation
Earned Media Coverage & Positive Sentiment across Calgary’s business and lifestyle press, amplifying GM’s EV positioning nationally

VIEW MEDIA FROM THE EVENET

This successful partnership with General Motors Canada: Driven by Tomorrow was a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.