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Four Seasons Hotel Toronto
THE CHALLENGE
Successfully increase followers, reach, and engagement during the peak of COVID-19, while promoting safety and excitement on the property. The challenge was to maintain brand presence and positivity during uncertain times with a sensitive and thoughtful approach.
Scope Of Work
- Conduct account and property evaluation to promote offerings during times of uncertainty
- Develop strategy to ensure clear safety protocols while promoting excitement to community members and travellers
- Develop initiatives supporting frontline workers nationwide
- Create an escape from the outside world, bearing all sensitivities in mind
The Results
Partnered with Four Seasons Hotel Toronto to deliver a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.
- + 5,000 followers gained in a 9-month period
- Increased community engagement and reach during pandemic
- Strengthened brand loyalty and local awareness
A strategic communications leader with expertise in elevating brands in luxury, hospitality, fashion, and music.
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