Four Seasons Pop Down

Client Overview

Client Name

Four Seasons

Timeline

January 2018 to December 2019

Details

THE CHALLENGE

Four Seasons Hotels & Resorts approached our team to help bring their brand to life in an immersive, experiential format that would resonate with a millennial audience across key global markets. The challenge was to move beyond the traditional luxury hospitality narrative and elevate the brand through innovative, sensory-driven pop-up experiences centered around its celebrated culinary masters.

Scope Of Work

Event Series Concept Development featuring a traveling immersive activation focused on global food & beverage
Venue Transformation of non-traditional, high-impact spaces to reflect each host city’s identity while creating a unified Four Seasons experience
Creative Strategy and Programming designed to elevate the brand through entertainment, artistry, and storytelling
Talent & Guest Management including celebrity chefs, artists, and high-profile VIPs
Project Management across five global cities—Toronto, Philadelphia, Miami, Hong Kong, and London
Stakeholder and Agency Coordination to ensure alignment across international teams, brand partners, and corporate executives
End-to-End Execution including production, logistics, and on-site leadership

The Results

Seeking an experiential way to bring their brand to life on a global scale, Four Seasons approached our team to support and develop an event series to showcase the luxury hotel chain’s masters of food and beverage around the world. Millennial would have never been a word associated with Four Seasons until the Pop Down series evolved. Our agency transformed unusual venue conditions and used unfamiliarity to the brand’s advantage, by focusing on the unique talent and capabilities to create each immersive event concept. Our agency leaned into their network of global connections to secure VIP guests and artistic talent. Our team genuinely and consistently reflected the Four Seasons brand DNA before, during and after each event, “life is richer when we truly connect to the people and places around us.” I was responsible for project managing and overseeing each event world-wide, in direct communication with all parties, including but not limited to: culinary masters, celebrity talent, agency partners, stakeholders, and Corporate executives.

Toronto (Sept 2017): 450 media hits, 215M PR impressions, $780,000 ad value
Philadelphia (Sept 2018): 825 media hits, 160M PR impressions, $900,000 ad value
Miami (Dec 2018): 475 media hits, 150M PR impressions, $750,000 ad value
Hong Kong (March 2019): 544 media hits, 298M PR impressions, $1.8M ad value

VIEW MEDIA FROM THE EVENET

This successful partnership with Four Seasons Pop Down was a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.