Forward With Design In-Market

Client Overview

Client Name

Forward With Design

Timeline

May 2021 – Present

Details

THE CHALLENGE

Forward With Design (FWD), a Canadian activewear brand, appointed our team to launch its debut apparel collection. The goal: create a standout, immersive experience that would firmly place the brand on the map and reflect its ethos of movement and travel. The challenge was to introduce FWD to market in a way that was as dynamic and aspirational as the brand itself- through a bold, content-rich activation.

Scope Of Work

Creative Concept Development and execution of a fully immersive brand experience in downtown Toronto
Set Design and Theme Creation centered around “Come Fly With Me” and “Workout” destinations, including a monochromatic photo studio installation
Venue Sourcing and Management for a high-impact, high-capacity space suited for large-scale video mapping and entertainment
Talent Booking including DJ Nineteen85 of R&B duo dvsn, along with professional hip-hop dancers
Video Mapping & Technical Production to simulate a journey through six destinations
Guest List Curation of high-profile tastemakers and influencers, with over 40% holding followings of 50,000+
Content Strategy to maximize user-generated content across social platforms
Event Management including run-of-show, staffing, guest check-in, and on-site logistics

The Results

Canadian activewear brand Forward With Design (FWD) appointed our team to successfully launch their first apparel collection. Through the lens of travel, we provided guests with a first look at FWD’s three SS22 capsule collections; Push, Free and Friday. Setting the brand apart, I led the creation of an immersive brand experience set in downtown Toronto. Guests escaped the city through a “Come Fly With Me” theme, with a final destination, referred to as “Workout”; a monochromatic photo studio with equipment, accessories and apparel.

In the main event space, video mapping covered the largest wall displaying a flight map taking guests on a journey to six destinations. The footage showcased ambassador travel content integrated into each destination, emphasizing the brand’s mission of always moving with you. Entertainment was unmatched as professional hip-hop dancers captivated the crowd, and celebrity DJ Nineteen85 of R&B duo dvsn spun from beginning to end.

A highly curated guest list of 220 attendees were present. Over 40% of attendees had a following of over 50,000 followers. The overwhelming amount of content shared impressively generated social buzz putting FWD on the map within just 48 hours of the launch event.

(Apparel Launch Event: May 12, 2022)

220 Attendees curated for maximum influence and alignment with brand values
400+ Pieces of Social Content created and shared organically
13 Million Impressions generated from launch event coverage
30% Sales Increase across e-commerce and in-store channels within weeks of launch

VIEW MEDIA FROM THE EVENET

This successful partnership with Forward With Design In-Market was a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.