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Casa Madera
THE CHALLENGE
Casa Madera was expanding into new markets, aiming to make a splash in both Los Angeles and Canada for the first time. The goal was to build cultural credibility and create a loyal local following through authentic community touchpoints and immersive event programming.
Tasked with leading the brand’s digital and experiential strategy, our team introduced Casa Madera to a new audience, successfully growing its presence and positioning it as a go-to destination in two key cities.
Scope Of Work
- Account Leadership from March 2022 to January 2023 across both Toronto and Los Angeles markets
- Market Research to evaluate local behavior, trends, and competitive landscape
- Brand Launch Strategy to introduce Casa Madera in Los Angeles and Canada
- Content Development & Digital Growth to build the account from the ground up
- Event Concepting & Production for music-focused programming and special events
- Stakeholder Management across multiple locations including Los Angeles and Scottsdale
The Results
Partnered with Casa Madera to deliver a standout experience through strategic planning, creative execution, and community engagement – resulting in measurable impact and lasting brand value.
@thecasamadera
A strategic communications leader with expertise in elevating brands in luxury, hospitality, fashion, and music.
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