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BEARFACE Whisky: Wilderness Series Launch
THE CHALLENGE
Create an immersive, media-driven brand experience to introduce the BEARFACE Wilderness Series while celebrating the brand’s Canadian identity during a time of tariff restrictions. The goal: build affinity with whisky writers and tastemakers by leaning into Canada’s rugged roots.
Scope Of Work
- Event Design, Production + On-Site Execution
- Vendor Management + Partner Negotiation
- Project Management between the client, agency, and external partners
- Talent Relationship Management with world-renowned Chef Craig Harding
- Custom Menu + Culinary Pairings featuring three BEARFACE whisky expressions
- Fabrication + Styling of Table Setting, Scape & Rentals
- Cocktail Menu Development featuring the Wilderness Series
- Guest Experience Design (Maple Syrup Farm visit, tree tapping, maple taffy, intimate chalet-style dinner)
- Merchandise + Gifting (engraved bottles, custom wood coasters, tote bags, charcuterie boards)
The Results
- 20 Top Media + Tastemakers Hosted at a curated off-site retreat
- Three-Course Culinary Experience paired with BEARFACE Wilderness Series whiskies (Fire, Oak, Wild Terroir)
- Custom Cocktail Menu showcasing the versatility of the brand
- Exclusive Gifting (engraved bottles, personalized coasters, bespoke totes) created strong post-event touchpoints
- Earned Media Coverage and positive sentiment within Canada’s whisky community, reinforcing BEARFACE’s positioning as a bold, proudly Canadian brand
VIEW MEDIA FROM THE EVENET
This successful partnership with BEARFACE Whisky: Wilderness Series Launch was a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.
A strategic communications leader with expertise in elevating brands in luxury, hospitality, fashion, and music.
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