@1hotel.toronto
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1 Hotel Toronto
THE CHALLENGE
1 Hotel was preparing to launch its first Canadian property, with the goal of establishing a strong digital presence, building brand awareness, and aligning with sustainability-focused hospitality in a highly competitive market. The challenge: introduce the brand to a new audience while laying the foundation for global brand consistency.
Scope Of Work
- Account Leadership from May 2021 to December 2022, overseeing all digital brand activity
- Digital Brand Building from the ground up, with a focus on follower growth, reach, and engagement
- Brand Standard Development to guide the positioning of future international properties
- Opening Strategy inclusive of all on-site F&B outlets, with tailored storytelling per concept
- Content Production, Direction & Execution across all social and web platforms
- Influencer & Tastemaker Collaborations to drive awareness and cultural credibility
- Local Partnership Management to connect with relevant community voices and elevate the launch narrative
The Results
- 10,000 Followers gained within 9 months of launch
- Successful Establishment of digital tone and visual identity for future 1 Hotel properties
- Elevated Brand Presence across social platforms and local lifestyle media
- Strategic Positioning of the hotel as a leader in sustainable luxury hospitality in Canada
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