The Full Plate By Ayesha Curry Launch

Client Overview

Client Name

The Full Plate

Timeline

August 2020

Details

THE CHALLENGE

The event required transforming a private setting into an intimate, seated dining experience that honored Ayesha Curry’s newest cookbook launch—all while maintaining a high level of privacy for high-profile guests, including friends and family. With discretion and attention to detail being critical, the team needed to create a seamless, elevated experience under tight confidentiality requirements.

Scope Of Work

Creative concept development: Crafted a unique event vision aligned with Ayesha Curry’s brand and the theme of The Full Plate cookbook, focusing on warmth, authenticity, and culinary excellence.
Venue transformation & spatial design: Transformed a private location into an elegant, intimate dining space designed for connection and comfort, while ensuring visual alignment with the cookbook’s branding.
End-to-end production management: Managed all production elements, including vendor sourcing, AV, rentals, floral design, lighting, and on-site coordination.
Guest experience & hospitality: Curated a personalized experience for guests, from arrival to departure, with special attention to flow, ambiance, and service touchpoints.
Security and privacy coordination: Implemented protocols to ensure high-profile guest privacy was maintained before, during, and after the event.
Collaboration with key stakeholders: Partnered closely with Stephen Curry and Ayesha Curry’s teams to ensure alignment with family, brand, and media goals.

The Results

Partnered with The Full Plate By Ayesha Curry Launch to deliver a standout experience through strategic planning, creative execution, and community engagement, resulting in measurable impact and lasting brand value.

Successfully transported guests into a warm, elegant dining environment that reflected Ayesha Curry’s brand and culinary vision
Maintained total privacy for all VIP attendees throughout planning and execution
Delivered a high-touch, immersive brand moment that honored the cookbook’s narrative and elevated guest experience