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Acne Studios Launches Its First Fragrance
THE CHALLENGE
Estée Lauder partnered with Acne Studios and luxury fragrance house Frédéric Malle to debut a first-of-its-kind fragrance collaboration in Canada. The challenge: introduce the ACNE STUDIOS x FRÉDÉRIC MALLE by Suzy Eheltay fragrance (Pink Blossom) to the Canadian market with a memorable experience that aligned with the brand’s creative edge and captured attention from top-tier cultural voices.
Scope Of Work
- Event Production to bring the global fragrance launch to life in a local Toronto venue
- Project Management between Estée Lauder, Acne Studios, and fragrance partners
- Guest List Deployment & RSVP Management for a curated list of top tastemakers
- On-Site Guest Experience including full-size fragrance gifting for all attendees
The Results
Joined forces with Estée Lauder to launch a first-of-its-kind collaboration with luxury fragrance house Frédéric Malle and the Stockholm-based fashion house and RTW brand, Acne Studios. This unique collaboration made its global debut in Canada with the launch of the ACNE STUDIOS x FRÉDÉRIC MALLE by Suzy Ehelley fragrance, known as Pink Blossom via experience. Our team was successful in leading the event production and guest list management with Toronto’s top-tier tastemakers at a local venue where each guest took home a full-size fragrance.
- Successful Canadian Debut of the ACNE STUDIOS x FRÉDÉRIC MALLE collaboration
- Seamless Execution of an elevated guest experience tied to the brand’s visual and cultural identity
- Influential Attendance from Toronto’s top creatives, amplifying brand visibility through organic social and press mentions
- Strengthened Brand Equity for both Acne Studios and Estée Lauder within the Canadian market
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